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General Market Research Case Studies

Client: Manufacturer

Challenge: Unclear competitive advantage

Solution: Developed a company profile by researching competitors’ websites, articles, and other various references. Also profiled key opinion leaders to accurately forecast competitors’ next steps.

Client: Media

Challenge: Needed a marketing strategy

Solution: Identified primary and secondary users which enabled target marketing and decreased advertising expenses by over 50%!

Client: Manufacturing

Challenge: Introducing a “kit” against a major dominate competitor

Solution: Identified specific changes, in decreasing order of priority by summarizing information from key opinion leaders and several high volume users obtained through telephone interviews.

Client: Housekeeping services

Challenge: Needed objective feedback from clients prior to launching advertising campaign

Solution: Identified overall company strengths and weaknesses plus provided specific action plans to strengthen customer loyalty based on survey results from customers.


also see, Health Care Case Studies