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Health Care Case Studies

Client: Ingenix – United Health Care

Challenge: Needed hundreds of synopses regarding medical devices, pharmaceuticals and biologics, to be researched and published.

Solution: We successfully researched and composed over 175 synopses on time and on budget. Due to our success, Ingenix has extended our contract.

Client: Health care provider

Challenge: increase the effectiveness of advertising and promotional messages

Solution: Determined market share and growth opportunities through secondary information. Identified the current market position and the position of all the significant competitors through telephone interviews with patients and competitors’ patients. Articulated clear messages that resonant with patients and potential patients.

Client: Medical Device

Challenge: Decreasing sales

Solution: Interviewed select physicians to understand their perceptions and identified competitors’ weaknesses, which guided targeted sales strategies and tactics.

Client: Health care provider

Challenge: losing market share and declining sales revenue

Solution: Identified specific sales and marketing plans to increase referrals from in-person interviews with orthopedic surgeons (primary referral source).


also see, General Market Case Studies