General Market Research Case Studies
Client: Manufacturer
Challenge: Unclear competitive advantage
Solution: Developed a company profile by researching competitors’ websites, articles, and other various references. Also profiled key opinion leaders to accurately forecast competitors’ next steps.
Client: Media
Challenge: Needed a marketing strategy
Solution: Identified primary and secondary users which enabled target marketing and decreased advertising expenses by over 50%!
Client: Manufacturing
Challenge: Introducing a “kit” against a major dominate competitor
Solution: Identified specific changes, in decreasing order of priority by summarizing information from key opinion leaders and several high volume users obtained through telephone interviews.
Client: Housekeeping services
Challenge: Needed objective feedback from clients prior to launching advertising campaign
Solution: Identified overall company strengths and weaknesses plus provided specific action plans to strengthen customer loyalty based on survey results from customers.
also see, Health Care Case Studies