Health Care Case Studies
Client: Ingenix – United Health Care
Challenge: Needed hundreds of synopses regarding medical devices, pharmaceuticals and biologics, to be researched and published.
Solution: We successfully researched and composed over 175 synopses on time and on budget. Due to our success, Ingenix has extended our contract.
Client: Health care provider
Challenge: increase the effectiveness of advertising and promotional messages
Solution: Determined market share and growth opportunities through secondary information. Identified the current market position and the position of all the significant competitors through telephone interviews with patients and competitors’ patients. Articulated clear messages that resonant with patients and potential patients.
Client: Medical Device
Challenge: Decreasing sales
Solution: Interviewed select physicians to understand their perceptions and identified competitors’ weaknesses, which guided targeted sales strategies and tactics.
Client: Health care provider
Challenge: losing market share and declining sales revenue
Solution: Identified specific sales and marketing plans to increase referrals from in-person interviews with orthopedic surgeons (primary referral source).
also see, General Market Case Studies